Practical, step-by-step guides to set up, measure, and optimize your web analytics tools.
A page that isn't indexed doesn't exist for Google: Search Console reveals in a few clicks which of 6 classic causes is blocking your pages, and how to fix it.
The 8 most common GA4 mistakes in small businesses (duplicate tags, internal IPs, Consent Mode V2, mislabeled events) inflate or gap your data. Each one takes less than an hour to fix.
SEO ROI is calculated as (SEO revenue − SEO costs) / SEO costs × 100, provided you isolate organic traffic in GA4 and assign a value to every conversion.
Analyzing a website's UX takes 5 steps: map the journeys, measure behavior (GA4) and performance (Lighthouse), observe usage (heatmaps), then prioritize friction points by impact.
To track your sales in GA4, set up the purchase event through Google Tag Manager or your CMS, verify the dataLayer, then read the Monetization report.
Small businesses run marketing well with 10 KPIs: CAC, conversion rate, ROAS, LTV/CAC, qualified traffic, and 5 more, all tracked in a single dashboard.
