In-depth data studies on specific topics in digital marketing and websites.
The average ecommerce conversion rate in France sits between 1.5% and 3% depending on the sector, with the top 20% of stores clearing 3.2%.
A complete look at data-driven companies and 2027 projections, so you can get ahead of the next wave of data analysis methods.
In France, organic search accounts for about 53% of web traffic, and the top 3 results capture nearly 50% of clicks, yet SEO makes up just 6% of small business digital budgets.
The average ecommerce cart abandonment rate hits 70.19% according to Baymard, but ranges from 64% to over 80% depending on industry and device.
