Practical, step-by-step guides to set up, measure, and optimize your web analytics tools.
Five statistics are enough to steer a site: visitors, traffic sources, page views, duration and conversion rate, read together to decide.
An e-commerce SEO audit can be run yourself in 7 steps with GA4, Search Console, and Lighthouse, no €500-2,500/month service needed, to spot what's blocking your traffic.
You can learn Google Ads on your own with Skillshop (free) and a test budget of €300 to €500 a month, as long as you track every conversion in GA4.
Reliable Google Ads conversion tracking with GA4 comes down to one source of truth per action, a clean import with no duplicates, and a 5-point check.
Optimizing your conversion rate starts with locating the funnel leaks via GA4 and Lighthouse, then tackling the ones with the highest ROI first.
Google Search Console works when you track 5 indicators every week (clicks, impressions, position, indexing, Core Web Vitals) to decide, not just observe.
