Practical, step-by-step guides to set up, measure, and optimize your web analytics tools.
To increase online sales, a small business owner gains faster by optimizing their conversion rate (often 1-2%) than by buying more traffic.
Google Tag Manager centralizes all your tracking tags (analytics, ads, conversions) in a single free tool, without touching your site's code every time something changes.
Google advanced search combines a dedicated form and about thirty operators (site:, filetype:, intitle:, and more) to filter results with precision.
A Google Ads Manager account (MCC) centralizes several ad accounts under a single login, to manage, compare and measure their performance without juggling logins.
Five statistics are enough to steer a site: visitors, traffic sources, page views, duration and conversion rate, read together to decide.
An e-commerce SEO audit can be run yourself in 7 steps with GA4, Search Console, and Lighthouse, no €500-2,500/month service needed, to spot what's blocking your traffic.
