Practical, step-by-step guides to set up, measure, and optimize your web analytics tools.
Measuring B2B lead generation rests on 5 KPIs tied to revenue: MQL, SQL, conversion rate by stage, cost per lead and ROI by channel.
The Google Ads Library (Transparency Center) reveals your competitors' active ads for free: their messaging, formats, and running times to decide where to put your budget.
Demand Gen is an automated Google Ads format for YouTube, Discover and Gmail, to turn on at the top of the funnel once Search and PMax are profitable, tracking assisted-view ROAS in GA4.
Google Tag Manager brings all your tracking tags into one free tool, installed with a single container tag, without touching your site's code.
Consent Mode v2 is deployed by connecting a Google-certified CMP to GTM, then configuring the 4 consent signals to preserve GA4/Ads conversion modeling.
Steer your store's SEO with your GSC and GA4 data: target high-potential product and category pages instead of a generic SEO checklist.
