Practical, step-by-step guides to set up, measure, and optimize your web analytics tools.
You can learn Google Ads on your own with Skillshop (free) and a test budget of €300 to €500 a month, as long as you track every conversion in GA4.
Reliable Google Ads conversion tracking with GA4 comes down to one source of truth per action, a clean import with no duplicates, and a 5-point check.
Optimizing your conversion rate starts with locating the funnel leaks via GA4 and Lighthouse, then tackling the ones with the highest ROI first.
Google Search Console works when you track 5 indicators every week (clicks, impressions, position, indexing, Core Web Vitals) to decide, not just observe.
Marketing attribution connects every conversion to its touchpoints. For a small business, GA4's data-driven model is a genuinely useful upgrade from last-click, with no enterprise budget required.
Optimizing Core Web Vitals comes down to 5 steps: measure LCP/INP/CLS, prioritize LCP, lighten your images, fix visual shifts, and track results over time.
