Practical, step-by-step guides to set up, measure, and optimize your web analytics tools.
An SEO agency charges €800-1,600 per day on average; choosing the right one rests on 3 proofs: verifiable measurable results, a transparent method, and clear reporting.
A Google Ads Manager account (MCC) centralizes several ad accounts under a single login, to manage, compare and measure their performance without juggling logins.
Five statistics are enough to steer a site: visitors, traffic sources, page views, duration and conversion rate, read together to decide.
An e-commerce SEO audit can be run yourself in 7 steps with GA4, Search Console, and Lighthouse, no €500-2,500/month service needed, to spot what's blocking your traffic.
You can learn Google Ads on your own with Skillshop (free) and a test budget of €300 to €500 a month, as long as you track every conversion in GA4.
Reliable Google Ads conversion tracking with GA4 comes down to one source of truth per action, a clean import with no duplicates, and a 5-point check.
