Practical, step-by-step guides to set up, measure, and optimize your web analytics tools.
Optimizing your conversion rate starts with locating the funnel leaks via GA4 and Lighthouse, then tackling the ones with the highest ROI first.
Google Search Console works when you track 5 indicators every week (clicks, impressions, position, indexing, Core Web Vitals) to decide, not just observe.
Marketing attribution connects every conversion to its touchpoints. For a small business, GA4's data-driven model is a genuinely useful upgrade from last-click, with no enterprise budget required.
Optimizing Core Web Vitals comes down to 5 steps: measure LCP/INP/CLS, prioritize LCP, lighten your images, fix visual shifts, and track results over time.
A page that isn't indexed doesn't exist for Google: Search Console reveals in a few clicks which of 6 classic causes is blocking your pages, and how to fix it.
The 8 most common GA4 mistakes in small businesses (duplicate tags, internal IPs, Consent Mode V2, mislabeled events) inflate or gap your data. Each one takes less than an hour to fix.
