Practical, step-by-step guides to set up, measure, and optimize your web analytics tools.
SEO ROI is calculated as (SEO revenue − SEO costs) / SEO costs × 100, provided you isolate organic traffic in GA4 and assign a value to every conversion.
Analyzing a website's UX takes 5 steps: map the journeys, measure behavior (GA4) and performance (Lighthouse), observe usage (heatmaps), then prioritize friction points by impact.
To track your sales in GA4, set up the purchase event through Google Tag Manager or your CMS, verify the dataLayer, then read the Monetization report.
Small businesses run marketing well with 10 KPIs: CAC, conversion rate, ROAS, LTV/CAC, qualified traffic, and 5 more, all tracked in a single dashboard.
You can get GA4 up and running in 5 steps: create the property, install the tag, verify data collection, identify 5 key reports, and read 4 useful metrics.
A profitable Google Ads campaign is managed with data: connect Ads to GA4, track your real cost per acquisition and ROAS before raising your budget.
