Our latest articles and guides to help you run a high-performing website
To increase online sales, a small business owner gains faster by optimizing their conversion rate (often…
Google Tag Manager centralizes all your tracking tags (analytics, ads, conversions) in a single free tool…
You can get GA4 up and running in 5 steps: create the property, install the tag, verify data collection, identify 5 key reports, and read 4 useful metrics.
The average ecommerce cart abandonment rate hits 70.19% according to Baymard, but ranges from 64% to over 80% depending on industry and device.
A profitable Google Ads campaign is managed with data: connect Ads to GA4, track your real cost per acquisition and ROAS before raising your budget.
A useful GA4 dashboard comes together in 5 steps through Explorations or Looker Studio, built around 6 to 8 metrics tied to your decisions, not every number available.
A Google Ads consultant becomes worth it for a small business once monthly media spend passes about €1,500, provided you demand measured KPIs (CPA, ROAS) before and after the engagement.
A website performance audit runs in 6 steps: speed measurement, Core Web Vitals, mobile testing, conversion path, technical checks, and fix prioritization.
