Our latest articles and guides to help you run a high-performing website
To increase online sales, a small business owner gains faster by optimizing their conversion rate (often…
Google Tag Manager centralizes all your tracking tags (analytics, ads, conversions) in a single free tool…
SEO ROI is calculated as (SEO revenue − SEO costs) / SEO costs × 100, provided you isolate organic traffic in GA4 and assign a value to every conversion.
Google Ads becomes profitable for a small business when a customer's value clearly exceeds the cost of acquiring them. It takes a test budget of €1,500 to €3,000 over 60-90 days to find out.
Analyzing a website's UX takes 5 steps: map the journeys, measure behavior (GA4) and performance (Lighthouse), observe usage (heatmaps), then prioritize friction points by impact.
To track your sales in GA4, set up the purchase event through Google Tag Manager or your CMS, verify the dataLayer, then read the Monetization report.
Small businesses run marketing well with 10 KPIs: CAC, conversion rate, ROAS, LTV/CAC, qualified traffic, and 5 more, all tracked in a single dashboard.
Analyzing Google Analytics well means following 6 key GA4 reports (acquisition, engagement, conversions) and knowing how to read 4 numbers, not the entire dashboard.
