Our latest articles and guides to help you run a high-performing website
To increase online sales, a small business owner gains faster by optimizing their conversion rate (often…
Google Tag Manager centralizes all your tracking tags (analytics, ads, conversions) in a single free tool…
Reliable Google Ads conversion tracking with GA4 comes down to one source of truth per action, a clean import with no duplicates, and a 5-point check.
In France, organic search accounts for about 53% of web traffic, and the top 3 results capture nearly 50% of clicks, yet SEO makes up just 6% of small business digital budgets.
Optimizing your conversion rate starts with locating the funnel leaks via GA4 and Lighthouse, then tackling the ones with the highest ROI first.
Google Search Console works when you track 5 indicators every week (clicks, impressions, position, indexing, Core Web Vitals) to decide, not just observe.
Marketing attribution connects every conversion to its touchpoints. For a small business, GA4's data-driven model is a genuinely useful upgrade from last-click, with no enterprise budget required.
Optimizing Core Web Vitals comes down to 5 steps: measure LCP/INP/CLS, prioritize LCP, lighten your images, fix visual shifts, and track results over time.
