Our latest articles and guides to help you run a high-performing website
To increase online sales, a small business owner gains faster by optimizing their conversion rate (often…
Google Tag Manager centralizes all your tracking tags (analytics, ads, conversions) in a single free tool…
The average ecommerce conversion rate in France sits between 1.5% and 3% depending on the sector, with the top 20% of stores clearing 3.2%.
A complete look at data-driven companies and 2027 projections, so you can get ahead of the next wave of data analysis methods.
An SEO audit costs anywhere from free (automated tool) to €500-2,500 with a freelancer and €2,500-10,000 with an agency. The gap comes down to scope, not how serious the provider is.
An e-commerce SEO audit can be run yourself in 7 steps with GA4, Search Console, and Lighthouse, no €500-2,500/month service needed, to spot what's blocking your traffic.
You can learn Google Ads on your own with Skillshop (free) and a test budget of €300 to €500 a month, as long as you track every conversion in GA4.
Below about €2,000-3,000 in monthly media budget, a Google Ads agency often eats into your ROI. Tooled-up in-house management pays off before you hit that threshold.
