Concrete methods and analysis to understand your visitors' behavior and improve your performance.
For a small business, the right marketing reporting tool depends on 3 factors: number of sources to connect, monthly budget, and in-house technical skill.
Google Ads becomes profitable for a small business when a customer's value clearly exceeds the cost of acquiring them. It takes a test budget of €1,500 to €3,000 over 60-90 days to find out.
Analyzing Google Analytics well means following 6 key GA4 reports (acquisition, engagement, conversions) and knowing how to read 4 numbers, not the entire dashboard.
A Google Ads consultant becomes worth it for a small business once monthly media spend passes about €1,500, provided you demand measured KPIs (CPA, ROAS) before and after the engagement.
