Concrete methods and analysis to understand your visitors' behavior and improve your performance.
A web analytics agency makes sense when your tracking is broken or your decisions blocked by false data; below that threshold, a self-service tool is often enough.
For a French small business, Matomo, Plausible, and Piano Analytics cover 90% of needs; the right choice depends first on your priority: banner-free compliance, simplicity, or cost.
A Google Ads expert pays off from ~€1,500 in monthly budget: their value is measured by real ROAS and CPA, not by their certifications or promises.
Hiring an ecommerce SEO consultant mostly pays off past 200-300 SKUs or when traffic plateaus. Below that, your GSC/GA4 data is often enough.
An SEO audit costs anywhere from free (automated tool) to €500-2,500 with a freelancer and €2,500-10,000 with an agency. The gap comes down to scope, not how serious the provider is.
Below about €2,000-3,000 in monthly media budget, a Google Ads agency often eats into your ROI. Tooled-up in-house management pays off before you hit that threshold.
